Supreme Universal Trading
A trading-house site that maps origin to market across 49 commodities
- Client
- Supreme Universal Trading L.L.C
- Industry
- Agricultural Commodity Trading · Dubai
- Service
- Web Development
- Delivered in
- 3 weeks
- pages shipped
- 76
- commodity pages
- 49
Challenge
Forty-nine commodities, one clear route.
Supreme Universal Trading, part of The Supreme Group, trades agricultural commodities out of Dubai but had no website. Buyers who look for suppliers online found nothing, so new business depended entirely on existing relationships.
The client brought their own design direction. Our job was to build it faithfully, keep a very large catalogue easy to navigate, and ship in about three weeks.
Decisions
A catalogue a buyer can actually walk.
- 01
Group the catalogue by sector
Organise 49 commodity pages into five sectors (grains, edible oils, sugar, oilseeds, pulses and spices, nuts and specialty) so a buyer reaches the right product in two clicks.
- 02
Show origin and market
Give every commodity its origin-to-market route, and put the trade network on an animated globe running through the Dubai hub.
- 03
Explain how a trade moves
Lay out the process (source, structure, execute, deliver) so buyers know what working together looks like before the first call.
- 04
Connect the group
Add a group page for The Supreme Group’s companies, plus trading-desk insights that keep the site current.
- 05
Build the foundation in
Ship security headers, structured data, a sitemap and an llms.txt for AI search at launch, with consent-based analytics and a light and dark theme.
Build
What we delivered.
- 76-page Next.js website built to the client’s design direction
- 49 commodity pages across 5 sectors, each with origin → market routes
- Animated globe of trade routes through the Dubai hub
- “How a trade moves” process section
- Group page for The Supreme Group
- Trading-desk insights
- Light and dark theme
- Consent-based analytics
- Security headers, structured data, sitemap and llms.txt
Built with Next.js · React · GSAP · Lenis · Vercel
Visit the live site for Supreme Universal Trading, opens in a new tabResult
The catalogue takes the first meeting.
Supreme Universal now has a complete catalogue online that buyers can browse before they make contact. The client reports more leads and more visibility since launch.
Next project
AASKRA Realty
Luxury positioning for a new Dubai real estate consultancy targeting high-net-worth investors
Next case study