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Bring us the problem

Express Petroleum

A product-led trading site that turns a specification into an enquiry

Visit the live siteBring us the problem
Express Petroleum homepage
Client
Express Petroleum FZE
Industry
Petroleum & Commodity Trading · Dubai
Service
Web Development
Delivered in
3 weeks
pages shipped
28
product lines
14
01 / The challenge

Challenge

From specification to enquiry.

Express Petroleum FZE, a Hamriyah Free Zone trader and sister company of Express Trade Financing, had no website. Buyers who look for suppliers online found nothing, so new business depended entirely on existing relationships.

The client brought their own design direction. Our job was to build it faithfully, make product information precise enough for industrial buyers, and ship in about three weeks.

02 / The decisions

Decisions

Every page asks for the spec.

  1. 01

    Organise by portfolio

    Split 14 product pages into three portfolios (energy, industrial energy, industrial commodities) so buyers start from what they need.

    Express Petroleum website: organise by portfolio
  2. 02

    Tell buyers what to send

    List on every product page what to include in an enquiry, so the first message already contains a usable specification.

  3. 03

    Explain the trade before the call

    Add “How we price” and “How we work” pages so buyers understand pricing and process before they make contact.

    Express Petroleum website: explain the trade before the call
  4. 04

    Publish buyer guides

    Write practical insights (marine fuel sulphur rules, EN 590 diesel, LNG vs LPG) that answer the questions buyers search for.

    Express Petroleum website: publish buyer guides
  5. 05

    Connect the group

    Link to the parent company and share one enquiry path with Express Trade Financing, so either site leads to the right desk.

    Express Petroleum website: connect the group
03 / The build

Build

What we delivered.

Full-page screenshot of the Express Petroleum website
Express Petroleum on a phone
  • 28-page Next.js website built to the client’s design direction
  • 14 product pages across 3 portfolios
  • “How we price” and “How we work” pages
  • Buyer-guide insights
  • Shared enquiry path with Express Trade Financing
  • Security headers (CSP, HSTS, frame protection)
  • Structured data, sitemap and llms.txt for search and AI discovery

Built with Next.js · React · Lenis · Vercel

Visit the live site for Express Petroleum, opens in a new tab
04 / The result

Result

A catalogue that asks the right questions.

Express Petroleum now has a product catalogue online that turns a buyer’s specification into an enquiry. The client reports more leads and more visibility since launch.

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