Visits, but no enquiries? Here's where they leave.

People decide fast. Nielsen Norman Group's analysis of page visits found that the first 10 seconds decide whether someone stays. Pages that survive that still lose most visitors within the next 20 seconds ^[1]. So your page gets about ten seconds to answer three questions: what do you do, is it for me, and what do I do next?

Leak 1: the page is slow on a phone

Most of your visitors are on a phone. In the UAE, there are more mobile connections than people (195% of the population) ^[2].

• Google's mobile research found that 53% of mobile visits are abandoned if a page takes longer than 3 seconds to load (2016 data) ^[3].
• Deloitte's study for Google (2020) found that a 0.1-second faster mobile site lifted conversions by 8.4% for retail sites and 10.1% for travel sites ^[4].

Fast isn't a nice-to-have. It's the doorway.

Leak 2: the visitor can't tell what you do

If the first screen talks about you ("Welcome to…", "We are a leading…") instead of their problem, the visitor has to work out whether they're in the right place. Most won't. The fix is plain words: say what you do, who it's for, and the next step, before they scroll.

Leak 3: the form asks too much

HubSpot looked at about 40,000 landing pages (c. 2010). It found that conversions fell as forms got longer, and that several text boxes or drop-downs hurt the most. Extra single-line fields hurt far less ^[5]. Ask for what you need to reply, and nothing more.

Leak 4: there's only one way to reach you

87.4% of internet users in the UAE use WhatsApp ^[2]. Some people will never fill in a form, but they'll happily send a message. Offer the channel your customers already use, next to the form, not instead of it.

Leak 5: the reply is slow

This one happens after the website, but it still loses the lead. In a Harvard Business Review study of 1.25 million sales leads (2011), firms that responded within an hour were nearly 7 times as likely to qualify the lead as firms that waited even one more hour. Firms that waited a day or more did far worse ^[6].

A 10-minute check you can do today

1. Open your site on your phone, on mobile data. Count the seconds.
2. Show the first screen to a friend for five seconds. Ask them what you do.
3. Count your form fields. Remove one.
4. Check whether WhatsApp or a phone number is visible without scrolling.
5. Send your own form. Time how long the reply takes.